Our Process for Professional & Commercial Brands
A Structured, Guided Full-Day Photo & Video Shoot
Outline
This process outlines how we approach a full-day photo and video shoot for professional service businesses and commercial brands. The goal is to create authentic, high-quality visual content that reflects the level of your work and helps your audience connect with you. The day is carefully planned in advance so expectations are clear and the shoot runs efficiently.
What Is Captured During the Shoot
A full-day shoot typically includes the following components.
1. Team & Group Photography
We begin with group photos of your team, followed by smaller sub-groups as needed.
These images are used to:
– Present a cohesive and professional team
– Support website, marketing, and recruitment efforts
– Create visual consistency across platforms
All team members should be present for this portion of the shoot.
3. In-Action & Storytelling Content
This portion of the shoot focuses on showing how your business works in real life.
We capture both photo and video of:
– Client interactions
– Team collaboration
– Services being delivered
– Behind-the-scenes workflows
– Product preparation or execution (where applicable)
For hospitality, catering, or service-based brands, this may include:
– Preparation and plating
– Event setups
– Client-facing moments
– Environmental and detail shots
All scenes are directed to feel natural, professional, and true to your brand.
2. Individual & Leadership Portraits
We photograph business owners, partners, executives, or key team members in multiple looks and environments.
This may include:
– Professional business attire
– Office or workplace settings
– Lifestyle-style portraits that feel natural and approachable
These portraits help communicate credibility, leadership, and personality.
4. In-Action & Storytelling Content
This portion of the shoot focuses on showing how your business works in real life.
We capture both photo and video of:
– Client interactions
– Team collaboration
– Services being delivered
– Behind-the-scenes workflows
– Product preparation or execution (where applicable)
For hospitality, catering, or service-based brands, this may include:
– Preparation and plating
– Event setups
– Client-facing moments
– Environmental and detail shots
All scenes are directed to feel natural, professional, and true to your brand.
How the Day Is Structured
We arrive on location in the morning and conclude the shoot around sunset.
The first part of the day will be the group photos, followed by the action shots as coordinated ahead of time, and ends with the Doctor portraits and headshots as well as lifestyle portraits.
Maintaining a Smooth Flow
The shoot sequence is planned ahead of time.
While one scene is being filmed, we ask that:
– The next setup or area is prepared in advance
– Team members rotate as needed
This allows us to move efficiently between scenes and maintain momentum throughout the day.
Who Needs to Be Present
After the initial group photos, only select team members are needed for the remainder of the day.
Typically, we require:
– Business owner or leadership team
– Key staff members involved in client-facing or operational roles
We guide you on who should remain present and when, so the day feels organized rather than disruptive.
Preparing for the Shoot
Team Appearance
For consistent, professional results:
– Hair and grooming completed before arrival
– Clean, well-fitted clothing aligned with your brand
– Neutral or coordinated color palettes work best
– Clean footwear for full-body shots
Preparing the Space
To create a clean, professional visual environment:
– Remove loose papers, clutter, and temporary signage
– Keep only intentional décor visible
– Clear work surfaces and desks
– Simple plants or design elements can enhance the space
These preparations help ensure the imagery feels refined and purposeful.
Wardrobe & Styling
We recommend bringing:
– Primary professional attire
– A secondary outfit if variety is desired
– Any brand-specific wardrobe or uniforms
Simple, timeless styling photographs best and ensures longevity of the content.
On-Camera Guidance
We provide direction throughout the shoot. A few general guidelines help ensure natural footage:
– Avoid looking directly at the camera unless instructed
– Stay focused on the task or person you are interacting with
– Maintain relaxed posture and calm body language
– Move slowly and deliberately
If a scene is repeated, simply follow direction and continue naturally.
Planning the Focus Areas
Prior to the shoot, we identify the key services, workflows, or brand elements to highlight.
This ensures:
– The day is structured
– The content aligns with your goals
– You receive a balanced mix of portraits, action, and environmental imagery
Preparing for the Shoot
Team Appearance
For consistent, professional results:
– Hair and grooming completed before arrival
– Clean, well-fitted clothing aligned with your brand
– Neutral or coordinated color palettes work best
– Clean footwear for full-body shots
Preparing the Space
To create a clean, professional visual environment:
– Remove loose papers, clutter, and temporary signage
– Keep only intentional décor visible
– Clear work surfaces and desks
– Simple plants or design elements can enhance the space
These preparations help ensure the imagery feels refined and purposeful.
Wardrobe & Styling
We recommend bringing:
– Primary professional attire
– A secondary outfit if variety is desired
– Any brand-specific wardrobe or uniforms
Simple, timeless styling photographs best and ensures longevity of the content.
Investment and Deliverables
Final Notes
This process is designed to make a full-day shoot feel organized, efficient, and manageable.
Our role is to guide you through each step so you can stay focused on your work while we capture it accurately and thoughtfully.
If you have questions at any point, we are here to support you.
Delivery Timeline
All final content is delivered within two weeks of the shoot.
The imagery and videos are provided in a format ready for use across websites, social media, and marketing platforms.
Investment
The following investment reflects the scope of a full-day, guided photo and video shoot.
Photo & Video Package
The complete package ranges between $4,000 to $6000 (depending on final delivery assets), which includes:
– A full day of on-location shooting
– Direction and coordination throughout the day
– An image gallery of approximately 400-600 professionally edited photos
– Three to five short highlight videos (30–45 seconds each)
– One primary banner or reel video (approximately 90 seconds)
Travel
If travel is required, airfare, lodging, and related expenses are billed separately at cost.
All details are confirmed in advance so expectations are clear and the day runs smoothly.