Photoshoot

Preparation Guide

A Guide for Doctors, Staff, and Practice Success

Preparing for Your Full-Day
Photo & Video Production

Welcome!

We are thrilled to partner with you to capture a stunning, high-end library of custom photography and cinematic style highlights for your Practice.

A successful production doesn’t happen by accident—it is the result of close collaboration between our creative team and your team.

This guide outlines our tips and recommendations in the days leading up to the shoot, how to prepare your office environment, and your staff and what to expect on shoot day.

(Note: Your specific shoot date, arrival times, and model schedule are sent to you separately by email. This page covers the timeless preparation guidelines.)

👤 The Concept

Patient Journey by Topic: We will be capturing the flow of a patient experience—from checking in at reception, the waiting area to going receiving a consultation with the dentist in the dental operatory. The consultations will be tailored to each key topic covered and showcasing the different tecnology in the office such as ITERO scan 3D, Xray, lasers, smile design, etc.

📷🎥 Photo & Silent Video

Photo & Silent Video: Our team will be capturing both photography and silent video clips to showcase this patient experience across your website and social media. Just follow our lead, stay engaged with the person in front of you, and let us handle the rest!

🙂 Vibe & Energy

Warmth and Welcoming Energy: Focus entirely on your interaction with the "patient." Bring that genuine, warm, and welcoming bedside manner that makes people feel cared for. When you focus on making them feel comfortable, it translates into authentic, high-converting photo and video content for your practice.

ACTION REQUIRED

Prep Timeline

Follow these quick steps to ensure smooth preparation prior to call time.

Before Shoot

Wardrobe Prep, Hair & Makeup

Key Prep Actions:

  • Outfits: Prepare Uniforms, Lab Coats and any other outfits worn (covered below) are dry cleaned, or washed and ironed, free of dust, and completely wrinkle-free.

  • Haircuts: for men, if you need a haircut please do this a week prior to the shoot so that it looks good on the day of the shoot. For ladies, see guideline below for hair and makeup.

  • Nails: please ensure your nails are manicured and look good as there will be some close up on hands holding equipment.

Morning of Shoot

Camera-ready grooming & wardrobe check

Arrival Ready:

  • Steam/Iron Outfits: Ensure scrubs and Lab coats are clean and completely wrinkle-free before putting them on.

  • Arrive Camera Ready: Hair freshly washed, neatly styled & full face matte photoshoot makeup applied prior to arrival.

  • Shoes: Ensure that your shoes are free of scuff marks and ideally match in color to the rest of the staff (white or black etc), unless there is a brand color for the team.

Outfits to Prepare

For Doctors

Please prepare your Scrubs, a well-fitting and taylored Lab Coat - with or without your logo embroidered - up to your preference, and a lifestyle business outfit.
It is essential that all clothing items to be ironed/pressed so they are free from wrinkles, and free from dust. Solid colors are preferred.

For your lifestyle portion of the shoot, we recommend an elevated business suit or classy business outfit. Examples option for lifestyle business outfits for women are accent blazers with inner monochrome solid fitted layers or a Blouses, button-up shirts, knit shirts or knit sweaters. For men we recommend a full business suit or a business casual with blazer button up shirt and different color pants. See some examples below. For ladies, you can accessorize with dainty jewelry, upscale shoes, and belt. For men you can match shoes and belt, a nice tie or stylish pocket square. This is your creative outfit to show your personality flare in a professional, beautiful and elevated way.

Camera Ready

Hair & Makeup Standards

Studio photography lighting can wash out feature contrast and highlight skin shine. Please follow these specific grooming guides.

💄 Matte Makeup (Full Face)

Arrive photoshoot-ready with full makeup applied. Strictly matte finish—avoid glossy, dewy, or shiny foundations as studio lights accentuate shine.

Foundation & Powder (Matte)

Blush & Contour

Lipstick & Eyeliner

Eyeshadow & Mascara

Make-up Example 5, very light color lips, dark eyeliner and pink eyeshadow
Make-up Example 5, very light color lips, dark eyeliner and pink eyeshadow
Make-up Example 6, coral and mauve colors
Make-up Example 6, coral and mauve colors
Make-up Example 6 mature skin, dusty pink colors and well blended
Make-up Example 6 mature skin, dusty pink colors and well blended
Make-up Example 8 light coral pink blending
Make-up Example 8 light coral pink blending
Make-up Example 3 beautiful blending on dark skin model
Make-up Example 3 beautiful blending on dark skin model
Make-up Example 1, brown hair soft shades
Make-up Example 1, brown hair soft shades
Make-up Example 1, dusty rose colors
Make-up Example 2, red lipstick, eyeliner, eyeshadow

💁‍♀️ Hair Styling

Freshly washed and neatly styled. Hair down (blow-dried or styled waves/curls) is preferred.

Tame flyaways & side frizz

Clean, professional finish

Defined curls or straight blowouts

Natural curly textures welcome!

🧔 Men's Facial Grooming

Looking fresh, clean, and well-groomed is crucial for close-up dental and facial photos.

Beards neatly trimmed & edged

Or clean-shaven look

Hair styled with clean product

Matte skin moisturized

Director Notes

On-Camera Etiquette & Action Shots

How to maintain an authentic, natural presence for silent video & lifestyle photography.

Avoid Looking At The Camera

Maintain eye contact with the actor/doctor you are interacting with, or focus on the consultation materials. Direct eye contact into the lens makes lifestyle footage unusable (unless prompted).

Warm & Relaxed Demeanor

Keep a friendly, welcoming, and relaxed presence. Think of how you feel when receiving great, reassuring care from a professional.

Posture & Deliberate Movement

Sit up straight with relaxed shoulders—avoid slouching. Move at 70% normal speed with slow, deliberate gestures so the camera can capture smooth frames.

Trust the Process (Re-takes)

If asked to repeat an action, simply repeat it seamlessly without looking up at the lens between takes. Directors adjust lighting and angles constantly!

Administrative Details

Shoot Workflow & Payment

What To Expect On Set

You will pose as a patient getting a consultation by the Dentist. Scenes include checking in at reception, being in the waiting room, walking back to the dental bay with staff, sitting in a dental chair receiving consultation, posing with various dental props and dental technology tools. Direction will be provided continuously on set.

Model Release Form

All talent must complete and sign the digital model release form prior to beginning photos. The direct signature link will be provided in your confirmation email.

Must be signed before call time.

Payment Processing

Payments are processed directly via Zelle by Bernes Inc. Please ensure you reply to your booking email with the exact Zelle email address or phone number you wish to use. Check payments available upon prior request.

Send Zelle or Venmo details in your answer to the email from us.

Specific Schedule & Location

Call times, studio address, and contact numbers will be sent directly to your email inbox. If you have any questions you can text Cristina at 626-720-9826 or email to bernesmedia@gmail.com.

We look forward to working with you.

Please reach out if you have any questions:
Cristina’s number is 626-720-98276 and you can write her at bernesmedia@gmail.com